Volume: 4 Issue: 4, 12/1/14

Year: 2014

Research Article

 

1. Measurement of Consumer Ethnocentrism of Slovak Consumers

Janka Taborecka-petrovicova , Maria Gibalova

Page : 247-258

Collection

 

2. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Abdullah Malik , Bushan D. Sudhakar

Page : 259-275

 

3. Accounting for Marketing: Marketing Performance Through Financial Results

Levent Kosan

Page : 276-283